Newsletter Policy

Information pursuant to Art. 13 of Regulation (EU) 2016/679 (GDPR) 

Dear User,

Whitebridge Pet Brands S.r.l. is providing you with the following information, pursuant to Art. 13 of Regulation (EU) 2016/679 (GDPR), on processing of the personal data you have provided by filling in the form in the specific sections on registration to receive the newsletter of the following website

Data controller

The Data Controller is Whitebridge Pet Brands S.r.l., VAT no. 03765340967, with registered office in Via Santa Maria Segreta 6, Milano 20123 and operational headquarters in Genoa (GE), post code 16122, Via Martin Piaggio 13/A, in the person of its legal representative pro tempore (hereinafter also referred to as 'Company' or 'Data Controller').

Data Protection Officer (DPO)

The Data Protection Officer may be contacted by e-mail at or by ordinary mail, by writing to the Company's operational headquarters in Genoa, Via Martin Piaggio 13/a, post code 16122 (GE), to the attention of the same.

Type of data processed

The Data Controller will process various types of your personal data, which may, include, but is not limited to:

  • personal data (first name and surname) 
  • contact details (e-mail address).

Purpose of processing

Your personal data will be processed, also using computerised and electronic means, in order to send you information on the Company's services and initiatives, by sending you the Data Controller's newsletter via your e-mail address.

Legal basis for processing

The legal basis for such processing is your consent.

Consequences of not providing personal data.

Failure to provide your personal data, as well as failure to consent to its processing and any subsequent withdrawal of that consent, will make it impossible for the Company to provide you with the newsletter service. 

Personal data storage period

Your personal data will be stored for 24 months from the date of its communication.

You may, at any time, request that the Data Controller's newsletter no longer be sent to you via the e-mail address you provided at the time of registration, by writing to or by clicking on the "CANCEL ME" button at the bottom of the newsletter itself. 

Data recipients

Your personal data may be accessed by the operator of the Company's website and the newsletter service provider, who act as data processors and have been appointed by the Data Controller pursuant to Art. 28 of the GDPR.

The complete list of appointed data processors, which by its nature is changeable, is available in an up-to-date version by submitting a request to the Data Controller, at any time, by writing to

Employees of the Company, defined as data processors, may also have access to your personal data if the duties of those employees requires this. Each processor is specifically identified, authorised and trained, and acts on the basis of specific instructions provided by the Company regarding the purposes and methods of data processing. 

Rights of the Data Subject

The Data Controller informs you that you, as a Data Subject, have the right, pursuant to Art. 15 et seq. of Regulation (EU) 2016/679, and within the limits prescribed therein, to:

  • obtain data and information on the processing, in particular in relation to the type of personal data processed, the purposes for which the personal data is processed, the period of processing and the persons to whom the data is disclosed (so-called right of access);
  • obtain the rectification or supplementing of inaccurate personal data concerning you (so-called right to rectification);
  • obtain the erasure of personal data concerning you, in the following cases: (i) the personal data is no longer necessary for the purposes for which it was collected; (ii) you have withdrawn your consent to the processing of the personal data, if it is processed on the basis of that consent; (iii) you have objected to the processing of the personal data concerning you, if it is not processed for a legitimate interest of the Data Controller; (iv) the processing of the personal data does not comply with the law. However, the storage of your personal data by the Data Controller is lawful if it is necessary to enable the Data Controller to fulfil a legal obligation or to establish, exercise or defend a legal claim (so-called right to erasure);
  • obtain that personal data concerning you is only stored, without any other use being made of it, in the following cases: (i) you dispute the accuracy of the personal data, for the period necessary to allow the Data Controller to verify the accuracy of such personal data; (ii) the processing of the personal data is unlawful but you nevertheless object to the erasure of the personal data by the Data Controller (iii) the personal data is necessary for the establishment, exercise or defence of a legal claim; (iv) you object to the processing and are awaiting verification as to whether the legitimate grounds of the Data Controller for processing prevail over your own (c.d. right to restriction);
  • object, at any time, to the processing of your personal data (so-called right to object);
  • receive, in a commonly used, machine-readable and interoperable format, the personal data concerning you, if it is processed by virtue of a contract or on the basis of your consent, and/or request that the data be transmitted to another data controller, if feasible (so-called right to portability);
  • withdraw consent, at any time, to the processing for which it is required. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. 

The aforementioned rights may be exercised upon request, to be sent to the dedicated e-mail address or by writing, by ordinary mail, to the operational headquarters of the company Whitebridge Pet Brands S.r.l., at Via Martin Piaggio no. 13/A, post code 16122 (GE), Genoa.

You also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or significantly affects you in a similar way.

Right to lodge a complaint

If you consider that the processing of your personal data carried out by the Data Controller is in breach of the provisions of Regulation (EU) 2016/679, you have the right to lodge a complaint with the Office of the Personal Data Supervisory Authority, as provided for in Art. 77 of Regulation (EU) 2016/679 (by e-mail, at:, or by post, to the Garante per la protezione dei dati personali [Personal data supervisory authority], located in Rome (Italy), Piazza Venezia 11 Scala B, post code 00187), or to take appropriate legal action, as provided for in Article 79 of Regulation (EU) 2016/679.

The Data Controller
Whitebridge Pet Brands Srl