Cookie Policy

INFORMATION ON THE PROCESSING OF PERSONAL DATA OF USERS WHO CONSULT THE WEBSITE OF SOCIETY

pursuant to article 13 of Regulation (EU) 2016/679 (GDPR)

WHY THIS INFORMATION

Pursuant to Regulation (EU) 2016/679 (hereinafter " Regulation " or " GDPR "), this page describes the methods of processing the personal data of people who consult the website (see also below referred to as: individually " user " or jointly " users ") of Whitebridge Pet Brands Srl . accessible electronically at https://www.schesir.com/ (di also referred to as just “ Site ” or “ website ”).

This information does not concern other sites, pages or online services accessible via hypertext links possibly published on the site but referring to resources external to the domain of the Company's site.

The information may undergo changes due to the introduction of new regulations in this regard. The user is therefore invited to periodically check this page.

If the user is under 14 years of age, pursuant to art. 8, paragraph 1, of the Regulation, the aforementioned user must legitimize his consent through the authorization of his parents or legal guardian.

If there are forms on the site that require you to provide personal data, for each form there will be specific information in relation to any relevant data collection through them.

DATA CONTROLLER

The Data Controller of personal data is Whitebridge Pet Brands Srl , VAT number 03765340967, with registered office registered office Via Santa Maria Segreta 6, Milano 20123 and operational headquarters located in Genoa (GE), post code 16122, Via Martin Piaggio 13/a, in the person of its legal representative pro tempore (hereinafter also referred to as “ Company ” or “ Owner ”).

DATA PROCESSING OFFICER (DPO)

The Data Protection Officer can be reached at the e-mail address: dpo@whitebridgepet.com or by ordinary mail by writing to the headquarters operational of the Company located in Genoa, Via Martin Piaggio 13/a postcode 16122 (GE) to the attention of the same.

CATEGORIES OF PERSONAL DATA SUBJECT TO PROCESSING

Following navigation on the Site, the Owner informs you that the IT systems and software procedures responsible for the operation of the Site itself acquire, during their normal operation, personal data whose transmission is implicit in the use of Internet communication protocols. This is information that is not collected to be associated with identified interested parties but who, by their very nature, could, through processing and association with data held by third parties, allowing users to be identified and tracked activity. This category of data includes the IP addresses or domain names of the computers used by users who connect to the Site, the supplied URI ( Uniform Resource Identifier ) ​​addresses of the resources requests, the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (e.g. successful, error, etc.) and other parameters relating to the operating system and the user's IT environment (below called “ Personal Data ”).

DEFINITION AND CATEGORIES OF COOKIES

What are cookies

Cookies are small text files that, during navigation, the site sends and records on the User's computer, or your mobile device, to then be re-transmitted to the same site on your next visit. Thanks to cookies, a site remembers the user's actions and preferences (such as, for example, login data, the chosen language, font sizes, other display settings, etc.) so that these do not need to be indicated again if the user returns to visit said site or navigates from one page to another of it. Cookies, therefore, they are used to perform computer authentication, session monitoring and information storage concerning the activities of users who access a site and may also contain a unique identification code which allows you to keep track of the user's navigation within the site itself for statistical purposes or advertising. While browsing a site, the User may also receive website cookies on their computer of web servers other than the one you are visiting (so-called "third party" cookies). Some operations could not be carried out without the use of cookies, which in certain cases are, therefore, technically necessary for the same operation of the site.

Categories of cookies used by the Site

The cookies used by the Site, and detailed below, may belong to the following categories:

• Technical cookies used for the sole purpose of “ transmitting a communication over a network of electronic communication, or to the extent strictly necessary for the company's service provider of the information explicitly requested by the contractor or user to provide this service " (see art. 122, paragraph 1 of Legislative Decree 196/2003 as amended by Legislative Decree 101/2018) and may be depending on the purpose pursued:

1. Navigation or session cookies : they guarantee normal navigation and use of the website;
2. Analytics cookies (or statistical cookies ): assimilated to technical cookies when used directly by the site manager to collect information, in aggregate form, on the number of users and how they use them they visit the site itself;
3. Functionality cookies : they allow the user to navigate according to a series of criteria selected (for example, the language, the products selected for purchase) in order to improve the service provided at the same.

• Profiling cookies used for statistical or commercial purposes managed by the Owner. In this case the activation of these cookies is left to the will and consent of the User acting on the management of options indicated in the banner.
• Third-party cookies , profiling cookies managed by third parties and which send data relating to the User to third parties other than the Owner.

PURPOSE OF THE TREATMENT

Your Personal Data will be processed by:

• Technical cookies, which do not require the acquisition of consent, for the following purposes:

• to allow and facilitate navigation of the Site;
• for statistical purposes (anonymously).

• Non-technical cookies of the Owner, or of third parties, with your consent, for the following purposes:

• to trace back to you specific recurring actions or behavioral patterns in the use of the features offered (pattern) for the purpose of grouping its profile within homogeneous clusters of different widths, so that it is also possible to modulate the provision of the service in an increasingly personalized way, as well as send targeted advertising messages, i.e. in line with the preferences expressed by you when browsing net;
• in the case of use of third-party cookies, as indicated in the banner, your data, subject to your consent, will be sent to third parties other than the Owner. These third parties are indicated in the banner.

DATA RETENTION PERIOD

Personal Data will be stored for the period indicated in the banner and referred to each specific cookie or other tracking tool in use, as indicated in the list below.

Personal Data collected by third parties will be retained for the period indicated in the information provided by them.

WHICH COOKIES DOES THE SITE USE

This site uses the following cookies:

USE OF SOCIAL PLUG-INS AND SHARING FEATURES VIA SOCIAL MEDIA

The Site uses social plug-ins (media and/or networks) managed by third parties and therefore contains direct links that allow direct connection to the Company's social pages. This Site also incorporates social plugins to allow easy sharing of content on social .

The plug-ins are recognizable on this website through their respective social media logos (Facebook and Instagram) positioned at the bottom right.

If the user clicks on the social network logo on the Site, the browser directly creates a link with the respective third-party server and the plugin is displayed on the screen thanks to the connection with the browser .

The contents of the plug-in and the amount of data collected by the respective provider ( social ) do not depend on the Company's website. By clicking on the logo mentioned above, in fact, the information is transmitted from the user's browser directly to the plug-in provider and saved there. With embedding of the plug-in , the information regarding the data is transmitted to the relevant ( social ) provider pages and contents that the user has viewed on this website.

• If a user is logged in to the social network and visits the Company Site while connected to their own account , the respective provider may include the visit to our Site in the account of the user and this even if the functions of the plug-in are used (for example, by clicking on the “ Like ” button), the information will be associated with the account . If the user does not want the provider of the aforementioned social network receives his data via the Company Site, he will have to do so log out from the relevant social network or disable the use of Java scripts from your browser or still block script execution for the affected domain.
• If the user is not registered on the social networks in question, it is however possible that the provider of his IP address still receives the information by storing it – or by saving tracking information on the user's terminal in the form of cookies and use them the next time they access the site.

These plug-ins are programmed so as not to set any cookies when accessing the page, for example safeguard user privacy. Cookies are eventually set, if so provided by social , only when the user makes effective and voluntary use of the plug-in . Please note that if the user navigates by being logged in/registered on the social network , then he has already consented to the use of cookies conveyed through this site when registering on the social network.

Purpose and quantity of data collection, collection, subsequent processing, management and use by respective providers , of the information obtained through the plug-in as well as your rights and options of the user in this regard, are governed by the respective privacy policies of the respective provider ( social networks: Facebook and Instagram), to which please refer.

It is necessary for the user to review the privacy settings of his account on the relevant social network in order to manage the sharing of your personal information through your account .

Below are the links to the page where you can receive the information for greater convenience on the privacy policy (how cookies are managed and personal data processed) of social media a which can be accessed via plug-ins from the Website and express the relevant consent:

PIXEL TRACKING - PIXEL CONVERSION MONITORING BY META PLATFORMS LTD

If you give your consent, we activate pixels from Meta Platforms Ireland (Meta Platforms Ltd., 4 Grand Canal Square, Dublin 2, Ireland) when you visit our website.

The pixel reports to Meta Platforms Ireland what actions you have performed on our website and the data with which you could be identified by Meta Platforms Ireland (including information relating to the app/browser, setting language, time, IP address, advertising ID).

Meta ads conversion tracking (Meta pixel) is a statistics service provided by Meta Platforms Ireland Limited which connects data from the Meta advertising network with actions performed within the this Site. The Meta pixel monitors conversions that can be attributed to Facebook ads, Instagram and Audience Network.

This Site uses the following pixels:

Statistics (2) The Meta pixel is a tool for collecting statistical data that allows you to measure effectiveness of advertising by interpreting the actions that people perform on this Site. Personal Data processed: Usage Data and Tracking Tools. Place of processing: Ireland – Privacy Policy
First name	Supplier	Scope	Expiration	Guy
_fbp	Meta Platforms Ireland	It is set by Meta to display advertisements on Facebook or a digital platform powered by Facebook advertising, after visiting the website.	3 MONTHS	PIXELS
fr	Meta Platforms Ireland	It is set by Meta to show relevant advertisements to users by tracking behavior of users on the web, on sites that have Facebook pixels or Facebook social plug-ins.	3 MONTHS	PIXELS

This data allows Meta Platforms Ireland to see that you have visited our website, your clicks on ours website or if you clicked on a link on Facebook or Instagram that links to our website. This allows Meta to show you interest-based ads on Facebook, Instagram or other websites. Meta can link this data to the your user account and use them for your own purposes. For information on how Meta Platforms Ireland treats its data, see https://www.facebook.com/about/privacy .

The Company does not receive any data about you or other users of Meta Platforms Ireland, only statistics, aggregated for all users and only for a certain period of time, which show us the interaction with our offers and announcements on other Meta Platforms Ireland platforms (Facebook, Instagram). This helps us determine which of our ads were successful and which were not.

For the transfer of data collected by the pixel, we and Meta act as " Joint Data Controllers " to pursuant to Article 26 of the GDPR. We have therefore concluded a separate agreement which you can find here: https://www.facebook.com/legal/controller_addendum . For any further processing of your data, Meta is the sole data controller. If you wish to practice i your rights to information, cancellation, etc. (see " Your rights " section), Meta Platforms Ireland grants these rights as part of the joint owner agreement.

MANIFESTATION OF CONSENT

The profiling cookies used by the Owner, or by third parties, not having purely technical functions, are deactivated by default and can only be activated directly by the User.

The activation of profiling cookies by the User, or their block acceptance by clicking on " Accept all " button involves express expression of consent to the processing of your personal data for the purposes reported, for each of them. The banner will always remain active and available in the privacy area for allow the user to change the choices made at any time.

LEGAL BASIS OF THE PROCESSING

The legal basis for the processing of your Personal Data using technical cookies only is legitimate interest of the Owner to make the website more usable which is considered prevalent if balanced with the compromise of rights of the interested party through the use of technical cookies.

The legal basis for the processing of your Personal Data by means of profiling cookies, managed by the Owner or by third parties, is your consent expressed univocally through the activation/acceptance of the same or of the bulk acceptance of the same.

FAILURE TO PROVIDE DATA

Deactivating technical cookies may cause malfunctions when browsing the website.

Failure to activate the Data Controller's or third-party profiling cookies will have no influence on the navigability of the website, but some functions of the third-party applications on the site may not function correctly.

RECIPIENTS OF THE DATA

The web master as service provider may have access to your Personal Data, acquired through cookies of development, provision and operational management of the Site and who is appointed as data controller by the Owner, pursuant to art. 28 Regulation. The complete list of appointed data controllers, who for his nature and changeable, it is available in a constantly updated version upon request to the Owner.

The third parties indicated in this information are also recipients of the data collected through cookies who operate as independent owners.

DATA TRANSFER ABROAD

The Data Controller may participate in the transfer of personal data to third countries following the use of software and other applications provided by third parties (e.g. data analysis systems called Analytics).

The transfer of data abroad to countries outside the European Economic Area will only take place previously verification of the existence of an adequacy decision by the European Commission or prior adoption of the measures alternatives provided for by the art. 46 GDPR (e.g. standard contractual clauses). If these measures were not sufficient, additional measures will be adopted to protect Personal Data, such as, for example, complete anonymization of the same.

In particular, personal data will be transferred, lawfully, from the EU to registered US-based entities in the list referred to in the Data Privacy Framework, without the need for further guarantees for data protection, in based on the adequacy decision of 10.07.2023 adopted by the European Commission.

In the case of transfers to US-based entities not registered in the list referred to in the Data Privacy Framework the further measures referred to in the art. will be adopted. 46 GDPR.

In the case of further data transfers abroad, this information will be updated with the indication of the third countries of destination of the data and the legal basis for their transfer.

MANAGEMENT OF TECHNICAL COOKIES (ENABLE AND DISABLE)

The user of the Site can, at any time, manage (view, enable, disable or delete) their own preference regarding the presence or absence of technical cookies through:

1. the specific functions of your browser: choosing the desired level of cookie blocking as well as deleting those already saved in memory.
2. third-party additional components: following the instructions provided by the third-party data controllers a which can be accessed via the links in the description of the individual cookie information provided by third parties .

For further information, by way of example, please refer to the instructions in the following links:

Google Chrome

Safari

Mozilla Firefox

Opera

Internet Explorer

Microsoft Edge

By deactivating the Site's technical cookies, the user could compromise his navigation on the Website causing the unavailability or malfunction of some services or features thereof. Furthermore, deleting the technical cookies may be removed by the preferences set by the user using the Website, forcing the latter to modify or manually enter some information at each visit.

RIGHTS OF THE INTERESTED PARTY

The Data Controller informs you that you, as an interested party in the processing, have the right, pursuant to art. 15 et seq. EU Regulation 2016/679, and within the limits prescribed by it, to:

• obtain data and information on the processing, in particular in relation to the type of personal data processed, the purposes for which the personal data are processed, the period of processing and the subjects to whom the data are processed are communicated (so-called right of access );
• obtain the rectification or integration of inaccurate personal data concerning you (so-called right of rectification );
• obtain the deletion of personal data concerning you in the following cases: (i) the personal data are not most necessary for the purposes for which they were collected; (ii) you have revoked your consent to processing of personal data, if they are processed on the basis of such consent; (iii) you have objected to the processing of personal data concerning you if they are not processed for a legitimate interest of the Owner; (iv) the processing of personal data does not comply with the law. However, the conservation of personal data by the Data Controller is lawful if it is necessary to allow the Data Controller to fulfill a legal obligation or to ascertain, exercise or defend a right in court (so-called right of cancellation );
• obtain that the personal data concerning you are only stored without any other use being made of them following cases: (i) you contest the accuracy of the personal data, for the period necessary to allow the Data Controller to verify the accuracy of such personal data; (ii) the processing of personal data is unlawful you yes object, in any case, to the deletion of personal data by the Data Controller; (iii) the personal data are necessary for the establishment, exercise or defense of a right in court; (iv) you have objected to the processing and is awaiting verification regarding the possible prevalence of the legitimate reasons of the Data Controller treatment, with respect to yours (so-called right of limitation );
• object at any time to the processing of data and in particular to the processing of data processed for direct marketing purposes, also in relation to services identical to those already provided by the Data Controller, e for the purpose of profiling (so-called right of opposition );
• receive in a commonly used format, readable by an automatic and interoperable device, the personal data that concern you, if they are processed by virtue of a contract or on the basis of your consent, and/or ask for transmit the data to another data controller, if feasible (so-called right to portability ).

The aforementioned rights may be exercised upon request to this effect sent to the postal address dedicated electronic privacy@whitebridgepet.com or by writing, by means of located at the operational headquarters of the Whitebridge Pet Brands Srl company in Via Martin Piaggio n. 13/a, cap16122 (GE), Genoa.

You also have the right not to be subjected to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or which affects you in a similar way significantly on his person.

RIGHT TO COMPLAIN

If you believe that the processing of your personal data carried out by the Data Controller is in violation of as provided for by EU Regulation 2016/679, you have the right to lodge a complaint with the Office of the Privacy Guarantor, as provided for by the art. 77 of EU Regulation 2016/679 (via e-mail, at the address: garante@gpdp.it , or by post, to the Data Protection Guarantor personal, which is based in Rome (Italy), Piazza Venezia 11 Scala B, CAP 00187), or to appeal to the appropriate offices judicial, as provided for by art. art. 79 of EU Regulation 2016/679.

The Owner

Whitebridge Pet Brands Srl