Our Choices
While it is true that choices define our identity, a sound moral compass and a clear vision are the essential factors in our decision-making process: natural ingredients and quality, wellness and health, sustainability and environmental awareness, honesty and transparency. These are our choices.
Natural Ingredients and Quality
• We add no artificial preservatives, colours or flavour enhancers.
• We select only the finest raw materials available on the market.
• We’re always researching new ingredients, in order to promote dogs’ and cats’ wellness.
• When choosing our meats, we believe high biological value is as important as protein content.
• The nutritional formulation of our products is balanced correctly under the guidance of our consultants at the Department of Veterinary Medical Science, Alma Mater Studiorum University of Bologna.
Health and Well-being
• We use the very best ingredients to make simple recipes with real flavour: that’s why the ingredient lists of our products are so short.
• We choose cooking methods that retain the flavour and nutritional properties of the ingredients.
• We carry out systematic and accurate checks and analyses throughout the production process.
• Before launching our products, we make sure they meet the highest standards of palatability, partly by evaluating the degree of appreciation by a sample of dogs and cats: maintaining their well-being also means satisfying their palate with a unique taste experience.
Environment and Sustainability
• For our wet foods we use only tuna from sustainable fisheries, identified by the “Ocean Friendly” logo.
• For packaging and in-store advertising, we opt for recyclable materials and, wherever possible, for paper that is recycled or from controlled and regenerated forests.
• CO2 emissions linked to the paper used to partially cover our tins on the international market are offset by our support for reforestation projects, in collaboration with AzzeroCO2 .
• We reject the use of invasive and cruel tests of any kind in the production of our pet foods, and we’re listed by animal-rights associations as a “cruelty-free” brand.
Honesty and Transparency
• We are committed to seeking continuous improvement, with maximum transparency for consumers.
• We are increasingly taking concrete action to improve the conditions of animals, humans and the environment we all share.
• Thanks to our traceability system, we provide clear and transparent information for consumers. In our Schesir wet food production chain, we know and can share the traceability details of the raw tuna we use, starting from the individual batch used in each pack.
